Sample Projects » NYC Subway


NYC Subway


Project Description

Redesign the NYC Metrocard vending machine ticket purchasing interface to make the process easier for customers.

mta.jpg

 

PROJECT REQUIREMENTS

  • Identify usability flaws in current design 
  • Simplify product selection and purchasing process 
  • Account for both city residents and visitors 


METHODOLOGY + TOOLS + TIME FRAME 

  • General Assembly team challenge
  • Work individually, then present to group
  • 30 minutes
  • Pen and paper


DELIVERABLES

Design sketches, oral presentation.
 


PROCESS

After reviewing the vending machine interface, I identified the following areas for improvement:

  • Same order process for new and return customers (tourists and residents)
  • No easy way to correlate metrocard dollar value with the number of rides needed
     

SOLUTIONS

  • Pd
  • Ws
  • L


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