Sample Projects » Under The Weather iOS App
Under The Weather
Content and digital strategy, market analysis, user research and design an iOS app for a specialty care package ordering and delivery service.
- Customers need to be able to select, customize and order a care package quickly, efficiently and with minimal effort
- Offer a large variety of products with simplest, smallest menu possible
- Customers will be using app when unwell or incapacitated - all interfaces must be clear and intuitive with no/minimal onboarding
- Create optimal experience for both new and returning customers
METHODOLOGY + TOOLS + TIME FRAME
- Sole designer on project
- 2 weeks for research (online surveys, in-person interviews)
- 6 weeks for design and testing
- Post-its, index cards, sketches, Photoshop, Omnigraffle, Invision
Research analysis, personas, content strategy, user flows, wireframes and working prototype.
1. USER RESEARCH
The initial surveys revealed a number of fascinating insights about which products users would want to order, which situations they would use the app in, and helped to design a product strategy around the most high-demand items.
2. MARKET ANALYSIS
As there were a number of various delivery apps already available in the metropolitan NYC area, it was important to ensure the services offered would be unique and unmatched.
I conducted a thorough market analysis by using competing products and interviewing other users about their experience with them.
3. USABILITY TESTING
In order to get the most out of in-person interviews during the user research phase, I created hand-drawn paper prototype screens.
Then I worked with interview subjects to observe user interaction and get their feedback on the screen transitions, usability, look and feel of the app design.
4. SITE ARCHITECTURE
As the app caters to users who are not feeling well, it was particularly crucial that the ordering and checkout experience be extremely simple, intuitive, and fast.
I organized the products and services into small, easy-to-browse groups through card sorting and user interviews in order to create the perfect user flows.
5. USER FLOWS
In the end, the streamlined user flow became a simple 6-click "happy path" from opening the app to checkout.
Once the site architecture was set, I created and annotated detailed wireframes of all the app screens in Omnigraffle.
Finally, I created a working prototype in inVision for usability testing, developer reference and presentation.